Go-to-Market (GTM) preparation
Research first.
Then choose your route to market.
We investigate what will work for your business in Japan, recommend sales, SEO, e-commerce, advertising, or a combination, and connect the right specialists around an agreed plan.
01 / Research first
Understand the market before choosing the work.
We investigate your customers, competitors, offer, buying journey, and channel opportunities in Japan.
Customer & competitor evidenceCommercial conditionsChannel feasibility
↓
02 / Recommend & agree
Choose the route supported by the research.
We explain the findings and recommend the priorities, required materials, budget, and next test. Together, we agree one route or a combination.
Who buys, and which partners can reach them?
- What we research
- Buyer fit, channel margins, candidate companies, and sales conditions.
- Who we connect you with
- Local sales specialists, sales agents, and suitable distributors.
- What happens next
- Japanese sales materials, outreach, meetings, and follow-up.
Explore support ↗What do customers search for in Japanese?
- What we research
- Search demand, search intent, competing pages, and website readiness.
- Who we connect you with
- SEO strategists, Japanese content writers, and technical website specialists.
- What happens next
- Keyword strategy, useful content, site improvements, and measurement.
Explore support ↗What does the customer need to buy directly?
- What we research
- Product fit, buying journey, payments, fulfilment, and local support.
- Who we connect you with
- E-commerce designers, developers, and store operations specialists.
- What happens next
- Store structure, localized product pages, checkout, and launch preparation.
Explore support ↗Which audiences and messages should we test?
- What we research
- Audience demand, channel suitability, offer, budget, and landing page readiness.
- Who we connect you with
- Paid media specialists, creative designers, and landing page specialists.
- What happens next
- Campaign plan, creative assets, conversion tracking, and test campaigns.
Explore support ↗↓
03 / Connect, prepare & execute
Build the right team around the agreed plan.
JP Expansion Partners coordinates the brief and the appropriate specialists. After responsibilities, deliverables, fees, and timing are agreed, we prepare the necessary materials and move into execution. Results inform the next step.
Start with research and planning only if that is what you need. Specialist matching depends on fit and availability; execution is an optional, separately agreed scope.